Google recently offered yet another enhancement to its ads platform this year with Responsive Search Ads (currently in beta). This simplifies the ad creating and testing process because Google uses machine learning to optimize each ad by mixing and matching the headlines and descriptions. With the new format, advertisers provide three or more 30 character headlines and two or more 90 character descriptions.
Our digital devices have become more prevalent, not just in our daily lives, but our minute-by-minute activities, and Google is clearly one of the players that entice us to stay connected. They recently shared research about how our experience with the digital world impacts our well-being and their commitment to keep the best interests of users in mind. Recognizing that not all interactions with technology are positive, Google is building in features to help users manage their technology use and develop healthier behaviors.
This Google Expert's Top SEO Tips For Job Seekers
Are we too quick to overlook technology as a solution for mental health treatment? Negative press cites research about the influence of social media on mental health struggles, such as depression. And there are legitimate concerns around privacy, stirred on by controversy with Facebook and Alexa. But is technology something we need to be more open to in the treatment of mental health?
Do you know which metrics matter for your business or do you measure whatever is available in your analytics tool? It’s easy to jump in and view numbers such as pageviews and time on site without thinking about why we measure those things or if they even matter. We can do better.
Is cannabis a safer alternative than opiods? Is legalizing it beneficial to the medical community and their patients? Those opposed say it is not backed by science - it is only hype with little evidence, especially in the area of mental health. Those for it insist it does work.
Endocannabinoid deficiency theory says that many mental and physical ailments occur because the body’s innate endocannabinoid system (ECS) is disturbed and that that cannabis does have a beneficial role in managing anx...
Conversion Optimisation is rarely a one-off job. You know that you should improve your landing page conversion rate, but where should you start?
Whatever you decide to optimise to improve conversions, the process will take time and patience – whether you’re optimising through design changes, A/B testing, or copywriting. In this post, I cover a range of landing page optimisation strategies, including CTAs and trust signals.
According to Net Market Share, Google is still the search engine leader with 75% of searches made on Google.com. With that in mind, following their best SEO practices is a good strategy and something all businesses should have on their checklist. This includes optimizing for factors such as mobile friendly pages with a fast page load time and using helpful SEO plug-ins to setup a WordPress site for success.
Everyone in the digital space has a role to play in SEO, including webmasters. In this...
Stuck in a rut? Maybe your routine is boring and you don't know how to get out of it. Your rut could be a job that you've been in too long. You're scared to make a change or have had trouble finding something new. Maybe you can't even identify it for sure but you just have that feeling of “blah”.
You do not need to stay stuck in your rut but you need to make an effort to get yourself out of it. Unfortunately, it will not just happen. When we wait for things to just happen, we stay stuck.
It’s tough to disconnect in an always-on world. Many people have shared with me how their devices are an extension of their bodies to them. Arriving at the store or their office, realizing they’ve forgotten their phone, results in anxiety. Most of us probably know that overuse of the internet is not a good thing for us, but like all habits, they are hard to break. Since connectivity a bit part of today’s culture and can negatively influence our mental health, it’s a trend to we need to pay at...
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Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With bidding options described in this post, you can adjust your bids and strategy for a specific audience.